Effective as of May 5, 2017

Demand Africa is provided by The Africa Channel, Inc. (“TAC,” “we” or “us”).  We know that you care how information about you is used and shared, and we want to keep your trust that we will do so carefully and sensibly.  This Privacy Policy explains how we use and share information from or about you in connection with your use of the Services. The term “Services” refers to the Demand Africa online and mobile-based video service, including movies, television shows, clips and other content we offer (collectively, the “Content”), as well as any other products, features, tools, materials, or other services offered from time to time by TAC through various Access Points.  The term “Access Points” refers to, collectively, the website (the “Demand Africa Site”), mobile, tablet or television applications, and any other channels or access points where any Services are available, including websites and other access points of TAC’s third party distribution partners.

By viewing any Content or otherwise using the Services, whether you are a subscriber, other registered user, or a visitor who has not subscribed to or registered for the Services, you consent to the collection and use of information from or about you as explained in this Privacy Policy. If you do not consent to the collection and use of information from or about you in accordance with this Privacy Policy, then you may not use the Services.


TAC may collect the following information from or about you:

Information You Provide To Us.  When you register to use the Services, we collect information you provide to us. For example, we may collect your name, email address, birth date, gender, credit card information, billing address, ZIP code, and other personal information. In addition, we may collect information you provide to us when you create a user profile, set your preferences, contact our customer service department, or participate in surveys or promotions that we may offer from time to time.

Usage and Log Data. We collect information when you use the Services or view advertising relating to the Services. For example, this information may include your IP address, device, browser and software characteristics (e.g., type and operating system), geographic location, activity on the Services including information about the videos you view (e.g., show titles and episode names), page views, unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and identifiers associated with cookies, and carrier information.

Data Collected Through Cookies and Similar Technologies. Like many online services, we use various technologies to collect usage data and store preferences.  One technology we use is called a cookie, which is a small data file that is transferred to your computer’s hard disk.  In order to improve the Services, we may use cookies to better understand how you interact with the Services or advertising published outside of the Services, to monitor aggregate usage by our users and web traffic routing on the Services, and to customize Content and advertising.  We may create unique user IDs for you and store it in a cookie so we can customize your experience based on your preferences.  We may also collect information through other kinds of local storage technologies.  Most internet browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit.  Please note that disabling cookies or deleting information contained in cookies may interfere with the performance and features of the Services.

In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect certain types of information from your browser or device, check whether you have viewed a particular web page, ad, or email message, and determine, among other things, the time and date on which you viewed the Content, the IP address of your computer, and the URL of the web page from which the Content was viewed.  We may also collect information via SDKs, such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and information related to how mobile devices interact with the Services.  We may use this technology, for instance, to analyze how you interact with Content and advertisements and to enable analytics or other features through mobile devices.


We use the information we collect from or about you to improve and enhance your experience using the Services.  Our use of such information may include:

  • customizing the Content and advertising you view, customizing recommendations, and identifying the Content you share;
  • conducting research regarding how well the Content and advertising perform;
  • compiling aggregate data for internal and external business purposes;
  • preventing potentially illegal or harmful activities, including fraud;
  • protecting your and our rights;
  • contacting you, including for promotional purposes;
  • other uses in accordance with our Terms of Use; and
  • any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.

Use of Payment Information.  We use payment information, such as credit card numbers and billing ZIP code, to process payments from subscribers, to retrieve account information for a subscriber, to determine whether a subscriber is eligible for promotions, and to detect abuse of the Services.

Use of Location Data. In order to access certain Services from your mobile device, you may be required to share your device’s precise location data (e.g., latitude and longitude) with us.  This enables us to provide you with Content related to your local area, depending on your subscription. This data may also be used to tailor advertising to you based on your location.

Use of Aggregated Information. In addition to the individual data use described in this Privacy Policy, we may aggregate information about you and other individuals together, or otherwise compile data in a way that does not identify you personally. We may use information in these forms for any legitimate business purpose, including for research and analysis, administration of the Services, advertising (e.g., improving our targeting efforts), and promotional purposes.


We may share information collected from or about you with third parties that are not affiliated with TAC, including (i) our business partners, including content programmers, distributors and owners, that assist in providing the Services; (ii) companies that assist us with payment processing, research and analytics, advertising and marketing, audience measurement, hosting, customer and technical support and other services; (iii) social networking services (when you choose to share information about your activities on the Services, such as shows you watch or like); and (iv) government entities, law enforcement officials and/or other third parties, in order to comply with or respond to legal requests or demands, and/or as we deem necessary to protect the legal rights of TAC and its affiliates, directors, officers, employees, agents and representatives, to protect the safety and security of users of the Services (including, among other things, to protect against fraud or harassment), to enforce our Terms of Use, and to investigate and respond to any complaints you may bring to our attention.

Without limiting the foregoing, we may share the information collected from or about you in aggregated or de-identified forms with advertisers and service providers that perform advertising-related services for us in order to tailor advertisements, measure and improve advertising effectiveness, and enable other enhancements.


We advertise the Services on our own and third party platforms and services. We also display advertisements from other companies on the Services, often enabling users to interact with the advertisements or click through to websites or other properties owned or operated by other companies.

Advertisers, advertising technology companies, and service providers that perform advertising-related services for TAC and our business partners may use cookies and similar technologies (including for example those described in this Privacy Policy) to collect information from or about you in order to tailor advertisements, measure advertising effectiveness, and enable other enhancements. This information may relate to your use of the Services, websites you visit, advertisements you view, and your other activities online.  When you view an advertisement, whether or not you click on it, or when you interact with an advertisement, the advertiser may collect some information from or about you. The information practices of these third parties are governed by their own privacy policies and are not governed by this Privacy Policy. Please be aware that TAC does not notify you when you have chosen to click through to another website or property when using the Services. We recommend that you familiarize yourself with the privacy policies of such third party websites or properties to determine how they use or share any information they separately collect from you.


You may opt out of receiving promotional communications from TAC, or from our sharing of your information for this particular purpose anytime by changing the preferences of your account with the Services.  You may also opt out of certain promotional communications by clicking the “unsubscribe” link in a particular promotional communication. Please note that you cannot opt out from receiving all communications from TAC, including administrative messages, service announcements, and messages regarding the terms and conditions of your account because those may contain important information.

Some of the third parties that collect information from or about you on the Services in order to provide more relevant advertising to you on websites or within mobile devices participate in the DAA Self-Regulatory Program for Online Behavioral Advertising. This program offers a website and a mobile application called “AppChoices” which provides a centralized location where users can make choices about the use of their information for online behavioral advertising. To learn more and to make choices about the use of your information for online behavioral advertising on websites, please visit or  Please note that if you opt out of online behavioral advertising using this method, this opt-out will only apply to the specific browser or device from which you opt out.  In addition, some of the advertisers and other service providers that perform advertising-related services for us may be members of the Network Advertising Initiative (“NAI”), a cooperative of online marketing companies that offers a centralized tool for opting out of interest-based advertising delivered by each of its member companies. If you would like to obtain more information about interest-based advertising and the NAI and make choices about their members’ use of information from or about you on websites, please visit Please note that if you opt out of interest-based advertising using this method, this opt-out will only apply to the specific browser or device from which you opt out.

If you are a California resident, you may be entitled to request certain information regarding our disclosure, if any, of personal information (such as your name and contact information) to third parties who wish to contact you or send you promotional information about their products and services directly (as compared to when the third party is acting on our behalf or you have provided your personal information as part of a co-promotion by TAC and the third party). If you are a California resident and would like to request a copy of information regarding our disclosure to third parties for their direct marketing purposes in the preceding calendar year, please send us a letter at Attention: Legal Department, The Africa Channel, Inc., 5200 Lankershim Boulevard, Suite 750, North Hollywood, California 91601.  If you are a California resident under the age of 18 and a registered user of the Services, you may request and obtain removal of content or information you have publicly posted on the Services. To make this request, please email us at and include a detailed description of the specific content or information you would like to remove. Please note that this removal does not ensure complete or comprehensive removal of the content or information posted on the Services by you as there may be circumstances in which the law does not require or allow removal.


The Services are not intended to be used by children without the approval of a parent or guardian.  If you are under the age of 13, you are not permitted to register with Demand Africa or provide your personal information to TAC.  If you are at least 13 and under 18 years of age (or under the age of majority in your state or country of residence), you may register with Demand Africa only if you have obtained the consent of your parent or guardian, including their consent to this Privacy Policy on your behalf.


The Services may be provided or accessed through websites, applications and other means of access operated by third parties (collectively, “Third-Party Access Points”).  The Services also may contain links to third-party websites or applications. None of these Third-Party Access Points, devices, websites or applications are operated by us, even if they contain our name or logo, and we are not responsible for the privacy practices of their operators. Accordingly, we recommend that you review their privacy policies.


If you terminate the Services or delete your account, please note that, after you terminate or delete your account, we may retain some information from or about you in accordance with applicable law, including for various legal, operational, accounting, and auditing purposes.


From time to time, we may revise this Privacy Policy to reflect changes in the law or the Services or for other reasons. Therefore, it is important to check the effective date posted at the top of the Privacy Policy each time you use the Services to ensure you are familiar with our most updated policies and practices. If we make any material change to this Privacy Policy, we will notify you by posting a notice on the Demand Africa website. If you are a registered user, we will also send an email to the email address that you most recently provided to us prior to the material change taking effect. Accordingly, please keep your account information, including email address, updated. Any material change to this Privacy Policy will be effective automatically 30 days after the revised Privacy Policy is first posted or, for users who register or otherwise provide opt-in consent during this 30-day period, at the time of registration or consent, as applicable.


Any and all questions regarding this Privacy Policy should be directed to:

Attention: Demand Africa Privacy Policy
The Africa Channel, Inc.
5200 Lankershim Blvd., Suite #750
North Hollywood, CA 91601
Facsimile: (818) 760.7754

Or by email to:  Emails sent to this address for purposes other than communication about this Privacy Policy may not be answered.