Demand Africa Launches October 1

Streaming Premium African Content to the World

Demand Africa Devices

New streaming video service aims to become “The Global Digital Destination for All Things Africa”

LOS ANGELES, September 12, 2017– The Africa Channel, Inc (TAC) announced today that it will launch its new streaming video service venture — Demand Africa (DA) — on October 1.

At launch, the subscription (SVOD) streaming video service will offer over 300 hours of original and acquired lifestyle content, before expanding in the following months to include hundreds of additional hours of scripted TV series and movies. In addition to premium HD streaming video, Demand Africa will feature free access to short form video series and an online lifestyle blog community highlighting content across the African diaspora. DA’s goal is to make modern Africa’s influence and culture more accessible throughout the world. The platform will serve as a global destination to connect viewers to the continent and introduce them to new voices reflective of Africa’s rich and diverse culture.

Demand Africa will be available on the web, iOS, Android and via Roku, Apple TV and Amazon— with video distribution technology provided by Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video.

Demand Africa Supported Platforms

“Our goal was to find an end-to-end service to host and deploy Demand Africa globally across all major platforms,” said Dean Cates, Director of Digital Marketing and Strategy, TAC and DA. “Brightcove’s Video Cloud and OTT Flow applications provided us with an intuitive solution to get us up and running quickly while maintaining a consistent and engaging, best in class, experience for our viewers.”

By end of Q1 2018, it is projected that Demand Africa will be streaming over 500 hours of curated content with access to more than 113 million viewers in the U.S. alone.

“Demand Africa’s mission, like our principal cable offering The Africa Channel,   is to demystify modern Africa and it’s people for our viewers” said Narendra Reddy, EVP/General Manager, TAC. ” A digital platform where programming multicultural content is our principal focus and not a sub-category or an initiative”

Reddy said Demand Africa is targeted to a “globally aware audience with a passion for travel, lifestyles and an interest in new cultures.”


Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has more than 5,000 customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere.


The Africa Channel and its production arm, TAC Studios, is a showcase for the African continent’s most outstanding English-language television series, specials, documentaries, feature films, music, biographies and cultural and historical content. These travel, lifestyle and culture-oriented programs reflect the people of Africa, the Diaspora and their influence on the world. The channel’s mission is to open up a daily window into modern African life and, in the process, help demystify Africa for viewers globally. The Africa Channel is based in Los Angeles and is available in approximately seven million homes in North America and the Caribbean on cable systems such as Comcast, Charter/Time Warner, Cox and those represented by the Caribbean Cable Cooperative

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Mark Braff
Braff Communications LLC